Wake-Up-Call for the real estate industry
Do we still need the offices we are building? No, we need something completely different, says new work expert Birgit Gebhardt. According to her, the office has already lost its technological edge, but the property industry has not yet found its new meaning.
Are we missing the trends? Or are we too focused on ourselves? The trend researcher warns that we have focused added value such as flexibility, efficiency and effectiveness only on B2B for the building operator, tenant or investor. And now we are getting the bill from the end user (as a valuation of the office property): About their absence. This would not even solve the industry's current challenges, because if offices are only used 2-3 days out of a possible 5-7, no ESG label can pretend to be sustainable. We should rethink!
In the networked world of work, offices need a professional USP to remain attractive. And the trend expert even has something to offer here. Let's open our eyes to the wake-up call for the property industry!
Futurologist Birgit Gebhardt is the best person to describe the necessary change in perspective. She has been researching the New Work megatrend for around 10 years and advises clients such as Swisscom, Energie AG Oberösterreich and the Lufthansa Group. The former managing director of the Hamburg Trendbüro has cross-industry experience that she combines with ideas about a networked work culture: Frighteningly new at first, but then surprisingly plausible and pleasingly concrete.
©birgit-gebhardt.com